How to Stay Hungry When Things are Working

Momentum can be just as dangerous as struggle. When the business is humming along, it’s easy to get comfortable and coast. But founders who stay sharp use calm seasons to experiment, reimagine, and refine. Complacency is quiet—it sneaks in when everything feels “fine.”

Stay hungry by setting fresh challenges that stretch you and your team. Revisit your original mission and ask what’s next, not what’s enough. Sustainable growth comes from curiosity, not comfort. The best time to innovate is when you don’t have to.