Creating a Culture that Scales Without Losing its Soul

When you’re small, culture is easy—it’s just the vibe you set as founder. But once you hit $1M+ and start adding layers of leadership, culture can get diluted fast. The danger is becoming “just another company” where values are words on a wall instead of how things actually get done. Also keep in mind that one bad hire can instantly transform your culture for the worse.

The fix? Be intentional. Spell out your core values in plain language, and make them part of hiring, promotions, and even firing decisions. Celebrate people who live them out. Hold leaders accountable to protect them. Culture doesn’t have to fade as you scale—it can actually get stronger, but only if you treat it like a non-negotiable.