Metrics to Track Beyond Revenue

As we said in our previous blog post, revenue’s the flashy number everyone brags about—but it’s not the full story.

Healthy businesses pay attention to what’s happening underneath the hood. Metrics like gross margin, customer acquisition cost, churn, lifetime value, and EBITDA are what actually tell you if you’re building something sustainable or just spinning your wheels.

When you track these numbers, you stop guessing and start making sharper decisions. If margins are slipping, you can adjust before it’s too late. Think of these metrics as your dashboard: they keep you from flying blind and smashing into a wall. Take a few minutes to jot down your top 5 key metrics. Are these the metrics that continue to give you a pulse on what’s moving the business forward? If not, it’s time to re-evaluate.